Social Media Insights: Use by Gender

Last week, I introduced the idea of targeting your business’s ideal social media platform by age demographic. In today’s post, I want to talk about gender demographics. While it’s important to have an overall idea of use by age, if your product has gender-specific personas, you don’t want to miss out on opportunities to find… Read More »

Targeting the Right Social Media Platform

How to Target the Best Social Media Platforms for your Business: Age Demographics One of the cardinal rules of marketing is to choose the right target customers, because you can’t be everything to everyone. This rule is helpful to remember when choosing a social media platform to promote your business. Today, I want to focus… Read More »

What Having a Health Crisis Taught Me About Work, Life, and Values

The last quarter of 2017 until just recently, I’ve been dealing with significant health issues. I don’t usually share these kinds of things with strangers. I learned from a young age to keep certain things to myself, like personal health, hard times, and pain. What many of my clients, friends, and would-be employers didn’t know… Read More »

3 Email Marketing Tips the Pros Use

Some business people think that marketing is the easiest tool in their box — and others think it is the hardest to master. Email marketing is still a science like other aspects of your marketing mix, but it has its own quirks and idiosyncrasies. In some senses, email marketing is still stuck in the 1990s… Read More »

One Amazing Type of Social Media Post to Boost Engagement

Social media is a fantastic tool for brand engagement, but how do you stand out in the crowded landscape? There are the tried-and-true posts — images, questions, and company updates. But have you tried this types of social media post to boost your engagement? Infographics are all the rage today. Should you use them? How… Read More »