Tuxes and Tails is an annual fundraising auction, dinner, and runway show gala held by Seattle Humane Society. This year, the decision was made to abandon their previous cartoon-themed events for a more elegant look featuring shelter pets. I designed the branding for this year’s event, including the invitations displayed here.

As a fundraising item, I designed a set of wine labels for Seattle Humane Society. The goal was to create something artistic for a table setting, while also reflecting the values of this nonprofit animal welfare organization.
The wines shown can be purchased by calling Northwest Cellars at (425) 825-9463 (Be sure to specify Tail Waggin’ Red or Whiskers White for Seattle Humane). A portion of proceeds benefit the animals at Seattle Humane.



I recently branded Seattle Humane Society’s Vet Tips with Dr. Brad. KOMO Newsradio features a weekly veterinary tip by the animal shelter’s Medical Director, Dr. Brad Crauer. In addition, Dr. Brad answers questions at various shelter events. The goal was to identify the clips with Seattle Humane while establishing a friendly and approachable appeal.
Contributions: logo, typography and color palette, directing photo shoots, photo selection and editing, and visual design

Poster for events and video shoots, vertical banner for events and stage use

Promotional hand out

Sponsorship sign for adoption lobby