In my years in the marketing and design space, I’ve combed through a lot of books and online resources. There’s something here for everyone’s toolbox-whether you are a entrepreneur, just getting started with marketing, or an experienced professional. If you’ve ever asked yourself questions like, “What marketing books should I read?” or “How can I get started with marketing?” or “How can I learn about digital marketing?” this list is for you.
Top 10 must-have resources for anyone looking to up their marketing game:
1. Red and Yellow’s textbook eMarketing: The Essential Guide to Marketing in a Digital World
If you’re new to digital marketing, or just new to some aspects of it, the Red and Yellow textbook is a must-read for anyone getting their feet wet. It’s the “world’s most widely read digital marketing textbook” for a reason—the book includes well-written case studies, detailed explanations of key digital marketing concepts, links to further reading on each topic, and it’s completely free.
2. Google Ads Training Academy
In a digital world, knowing how to set up and optimize ads on the Google platform is a critical skill for marketers. The Google Ads Training Academy will help you learn the ins and outs of PPC with step-by-step instructions and a free certifications for your resume. There are general certifications and more advanced/niche topics to choose from, and Google updates them all the time.
3. Influence: Science and Practice
Have you ever wondered how some people can get people to comply with their requests so easily? How do certain salespeople get parties to spend so much money when others can’t even get a sale? This is a great book that explains the psychology of influence and how to apply it to your life and work. It’s an easy read that you will find useful in the very first chapter.
4. Getting to Yes: Negotiating Agreement Without Giving In
Along the lines of influence, negotiation is at the heart of any business. Whether you’re negotiating a salary, purchase from a vendor, selling a car, or just deciding where to eat dinner, the skills in this book are relevant to you. This book will break down ways to help you be a better negotiator and maneuver through conflict with your skin in tact.
5. Decoding the New Consumer Mind: How and Why We Shop and Buy
Good marketers understand not just the sales funnel, but also why consumers move from one stage to the next. There is a large body of research in the field of consumer behavior, and it can be incredibly useful when determining how to pitch, how many options to put in front of a consumer, and how to retain your customer. This book is a great one to help you understand what’s behind customer behavior and how to motivate them.
6. Don’t Make Me Think: A Common Sense Approach to Web Usability
In today’s digital world, web usability and user experience (UX) are everybody’s problem. They no longer belong just to web designers; a poor user experience will adversely impact your marketing efforts like your SEO efforts, higher bounce rates, reduced click throughs, ineffective landing pages, and more.
This book is a fantastic resource to explain how people use the web, gives examples of how to do it right, and things to look for when putting together your digital presence. For anyone that puts stuff up on a website, app, or email, this is a fantastic resource.
7. Neil Patel’s blog
For more experienced marketers, Neil Patel covers technical details and insider knowledge on digital marketing like SEO and content marketing. There is always something new to learn from his videos and posts!
8. Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business
Buyer personas are an excellent way to think about your audience. Segmenting and anticipating how consumers will see your marketing activities is much clearer when you use these persona tools. This book walks you through the thought process of defining audiences, understanding purchase decisions, and building effective persona profiles.
9. Positioning: The Battle for Your Mind
Positioning your brand is key to any effective marketing strategy. Al Ries and Jack Trout’s book take you through the ins and outs of how to break through the clutter and overcome the obstacles of a skeptical consumer audience. It’s an excellent read for anyone needing to consider whether they’re targeting the right audience with the right type of message, or if you haven’t discovered where you are positioned in the market relative to your competition.
10. 3 Months to No.1: The “No-Nonsense” SEO Playbook for Getting Your Website Found on Google
Every business needs a website today, but finding among the billions of websites on major search engines is an extreme challenge. You need to learn SEO (search engine optimization)—even if it’s just the basics to be effective in this digital world. While SEO can become very technical, there are a lot of things you can do to improve your website ranking today. This book covers the ins and outs of how to get to page 1 of Google with a clear action plan. If you want to improve your business, SEO is one of the best ways to do it. This book will help you get it done.
Do you need help with your marketing? Hire me.