Seattle Humane wanted to promote its pet adoptions using custom images of pets. I worked with photographers to establish guidelines for the photography of the pets, which belong to major donors. I delivered the concept, copywriting and design for the final ads. These king-sized bus advertisements ran in downtown Seattle throughout October.

Client comments and feedback:
“They look great! Love the Wizard of Oz reference and red shoes.”
- Major Gifts Officer

“Love the ad! The red shoes are brilliant!”
- Vice President of Marketing

One of the donors to this project loved her pet’s ad so much that she requested to keep the original to hang in her home.