Author Archives: Aubrey Miller-Schmidt

Resources: Guide for Marketing Research

While many marketers work from their gut instincts, at some point it’s not enough. Perhaps you’ve hit a wall with your growth. Maybe you’re not getting the return on investment (ROI) that you need. Or perhaps you’re just getting started with your business’s marketing. Whatever the reason that brought you to this point, you’re ready… Read More »

Email Marketing Tips and Tricks #4: Improving Click-through Rates

This is part four in my four-part series on email marketing tips and tricks. In this final segment, let’s talk about how to improve click-through rates. Before I get to this week’s tips, we need to understand some email terminology. Did you miss a previous part of my email marketing tips and tricks series? Go back… Read More »

10 Great Resources for Improving Your Marketing

In my years in the marketing and design space, I’ve combed through a lot of books and online resources. There’s something here for everyone’s toolbox-whether you are a entrepreneur, just getting started with marketing, or an experienced professional. If you’ve ever asked yourself questions like, “What marketing books should I read?” or “How can I… Read More »

Email Marketing Tips and Tricks #3: Growing Your List

This is part three in my four-part series on email marketing tips and tricks. Today, let’s talk about growing your list of subscribers. Here are six tips to grow your email subscriber list in 2019. Did you miss a previous part of my email marketing tips and tricks series? Go back to part one: email marketing content or… Read More »

Email Marketing Tips and Tricks #2: Increasing Open Rates

For part two in my four-part series on email marketing tips and tricks, let’s talk about open rates. Did you miss part of my email marketing tips and tricks series? Go back to part one: email marketing content or to part three: growing your list. What is open rate? First, it is important we define… Read More »