Category Archives: Advertising

Nike-Kaepernick Campaign: A Lesson in PR and Target Audiences

Nike recently teamed up with NFL athlete Colin Kaepernick on a viral ad campaign. As many of you know, Colin Kaepernick was the first in what became a controversial choice to kneel during the National Anthem before game kickoff. The campaign launch ad reads, “Believe in something. Even if it means sacrificing everything.” The decision… Read More »

Photo Retouching: What It Is, Isn’t, and Shouldn’t Be

Photo retouching receives a lot of attention from the media, often for slimming down celebrities and removing key details from famous views. These days, not many people are sure what is real, fake, or downright impossible thanks to Photoshop gurus painting away life’s imperfections. Whether it’s in a magazine, a poster design, a web ad,… Read More »

Drive-by Advertising

Seattle Humane wanted to promote its pet adoptions using custom images of pets. I worked with photographers to establish guidelines for the photography of the pets, which belong to major donors. I delivered the concept, copywriting and design for the final ads. These king-sized bus advertisements ran in downtown Seattle throughout October. Client comments and… Read More »