Category Archives: Email Marketing

Email Marketing Tips and Tricks #4: Improving Click-through Rates

This is part four in my four-part series on email marketing tips and tricks. In this final segment, let’s talk about how to improve click-through rates. Before I get to this week’s tips, we need to understand some email terminology. Did you miss a previous part of my email marketing tips and tricks series? Go back… Read More »

Email Marketing Tips and Tricks #3: Growing Your List

This is part three in my four-part series on email marketing tips and tricks. Today, let’s talk about growing your list of subscribers. Here are six tips to grow your email subscriber list in 2019. Did you miss a previous part of my email marketing tips and tricks series? Go back to part one: email marketing content or… Read More »

Email Marketing Tips and Tricks #2: Increasing Open Rates

For part two in my four-part series on email marketing tips and tricks, let’s talk about open rates. Did you miss part of my email marketing tips and tricks series? Go back to part one: email marketing content or to part three: growing your list. What is open rate? First, it is important we define… Read More »

Email Marketing Tips and Tricks #1: Email Content

Have you been struggling to grow your email marketing list? Or are you having trouble with poor open rates? Beyond this, maybe you are just getting started with email marketing. Are you even tracking your email marketing metrics? Email marketing is an essential component of any digital marketing strategy, and it is critical to know… Read More »

3 Email Marketing Tips the Pros Use

Some business people think that marketing is the easiest tool in their box — and others think it is the hardest to master. Email marketing is still a science like other aspects of your marketing mix, but it has its own quirks and idiosyncrasies. In some senses, email marketing is still stuck in the 1990s… Read More »