Category Archives: Social Media

Nike-Kaepernick Campaign: A Lesson in PR and Target Audiences

Nike recently teamed up with NFL athlete Colin Kaepernick on a viral ad campaign. As many of you know, Colin Kaepernick was the first in what became a controversial choice to kneel during the National Anthem before game kickoff. The campaign launch ad reads, “Believe in something. Even if it means sacrificing everything.” The decision… Read More »

Social Media Insights: Use by Gender

Last week, I introduced the idea of targeting your business’s ideal social media platform by age demographic. In today’s post, I want to talk about gender demographics. While it’s important to have an overall idea of use by age, if your product has gender-specific personas, you don’t want to miss out on opportunities to find… Read More »

Targeting the Right Social Media Platform

How to Target the Best Social Media Platforms for your Business: Age Demographics One of the cardinal rules of marketing is to choose the right target customers, because you can’t be everything to everyone. This rule is helpful to remember when choosing a social media platform to promote your business. Today, I want to focus… Read More »

One Amazing Type of Social Media Post to Boost Engagement

Social media is a fantastic tool for brand engagement, but how do you stand out in the crowded landscape? There are the tried-and-true posts — images, questions, and company updates. But have you tried this types of social media post to boost your engagement? Infographics are all the rage today. Should you use them? How… Read More »