Category Archives: Other

Nike-Kaepernick Campaign: A Lesson in PR and Target Audiences

Nike recently teamed up with NFL athlete Colin Kaepernick on a viral ad campaign. As many of you know, Colin Kaepernick was the first in what became a controversial choice to kneel during the National Anthem before game kickoff. The campaign launch ad reads, “Believe in something. Even if it means sacrificing everything.” The decision… Read More »

4 Reasons to Earn a Master’s Degree in Marketing

If you’ve landed on this page, it is likely that you’ve read other stories about why a Master’s degree is too expensive or not worth your time. I certainly read those articles – it seems they’re all over the Internet these days. Today, I’m not going to talk about the disadvantages, expense, or any of… Read More »

Social Media Insights: Use by Gender

Last week, I introduced the idea of targeting your business’s ideal social media platform by age demographic. In today’s post, I want to talk about gender demographics. While it’s important to have an overall idea of use by age, if your product has gender-specific personas, you don’t want to miss out on opportunities to find… Read More »

Targeting the Right Social Media Platform

How to Target the Best Social Media Platforms for your Business: Age Demographics One of the cardinal rules of marketing is to choose the right target customers, because you can’t be everything to everyone. This rule is helpful to remember when choosing a social media platform to promote your business. Today, I want to focus… Read More »

What Having a Health Crisis Taught Me About Work, Life, and Values

The last quarter of 2017 until just recently, I’ve been dealing with significant health issues. I don’t usually share these kinds of things with strangers. I learned from a young age to keep certain things to myself, like personal health, hard times, and pain. What many of my clients, friends, and would-be employers didn’t know… Read More »