Tag Archives: Advertising

Nike-Kaepernick Campaign: A Lesson in PR and Target Audiences

Nike recently teamed up with NFL athlete Colin Kaepernick on a viral ad campaign. As many of you know, Colin Kaepernick was the first in what became a controversial choice to kneel during the National Anthem before game kickoff. The campaign launch ad reads, “Believe in something. Even if it means sacrificing everything.” The decision… Read More »

Drive-by Advertising

Seattle Humane wanted to promote its pet adoptions using custom images of pets. I worked with photographers to establish guidelines for the photography of the pets, which belong to major donors. I delivered the concept, copywriting and design for the final ads. These king-sized bus advertisements ran in downtown Seattle throughout October. Client comments and… Read More »