Tag Archives: demographics

Social Media Insights: Use by Gender

Last week, I introduced the idea of targeting your business’s ideal social media platform by age demographic. In today’s post, I want to talk about gender demographics. While it’s important to have an overall idea of use by age, if your product has gender-specific personas, you don’t want to miss out on opportunities to find… Read More »

Targeting the Right Social Media Platform

How to Target the Best Social Media Platforms for your Business: Age Demographics One of the cardinal rules of marketing is to choose the right target customers, because you can’t be everything to everyone. This rule is helpful to remember when choosing a social media platform to promote your business. Today, I want to focus… Read More »