Tag Archives: marketing strategy

Nike-Kaepernick Campaign: A Lesson in PR and Target Audiences

Nike recently teamed up with NFL athlete Colin Kaepernick on a viral ad campaign. As many of you know, Colin Kaepernick was the first in what became a controversial choice to kneel during the National Anthem before game kickoff. The campaign launch ad reads, “Believe in something. Even if it means sacrificing everything.” The decision… Read More »

5 Common Marketing Mistakes to Avoid

I have seen some real blunders when it comes to marketing, and some marketing mistakes are all too common. Marketing doesn’t have to be hard or expensive, but some mistakes can cost you big. Many of these mistakes are easy to avoid and won’t cost much (or are free) to fix. Let me share five… Read More »