Imagine: You’re clicking through a website and can’t find what you’re looking for. Or, you’re ordering a product online and have a question before placing your order — but there is no link to get help. Or even this: you’re reading a print piece, but your eyes glaze over because the paragraph is entirely too… Read More »
Logos and branding are not the same things. I frequently see small businesses with a logo but no brand identity guidelines — a standard for logo use, typography, colors, and graphic elements. It is important to have a sense of a cohesive brand to your customers. Recently, I created such a guide for Lion Digital… Read More »
Have you ever hired a contractor, whether for a home improvement project or to spiff up your business’s marketing, only to find that the end-product didn’t meet your expectations? This can happen with graphic design, too. Even with the best of intentions, the client-designer relationship isn’t always fruitful. What can you do as a client… Read More »
While most people think we’ve left the era of film photographers developing photographs in a dark room, in some ways, digital production is no different. There are many key elements to consider with your room lighting in order to achieve the color and print results (if relevant) for design and photography. Hint: this isn’t just… Read More »
If you work on marketing emails, you’ve probably heard the common list of dos and donts related to your email writing content – short compelling subject lines, a great opener for email previews, and more. But what about best practices for design (or coding)? Turn off the WYSIWYG editor. Yes, seriously – turn it off!… Read More »
