Email Marketing Tips and Tricks #1: Email Content

Have you been struggling to grow your email marketing list? Or are you having trouble with poor open rates? Beyond this, maybe you are just getting started with email marketing. Are you even tracking your email marketing metrics? Email marketing is an essential component of any digital marketing strategy, and it is critical to know… Read More »

Nike-Kaepernick Campaign: A Lesson in PR and Target Audiences

Nike recently teamed up with NFL athlete Colin Kaepernick on a viral ad campaign. As many of you know, Colin Kaepernick was the first in what became a controversial choice to kneel during the National Anthem before game kickoff. The campaign launch ad reads, “Believe in something. Even if it means sacrificing everything.” The decision… Read More »

5 Common Marketing Mistakes to Avoid

I have seen some real blunders when it comes to marketing, and some marketing mistakes are all too common. Marketing doesn’t have to be hard or expensive, but some mistakes can cost you big. Many of these mistakes are easy to avoid and won’t cost much (or are free) to fix. Let me share five… Read More »

4 Reasons to Earn a Master’s Degree in Marketing

If you’ve landed on this page, it is likely that you’ve read other stories about why a Master’s degree is too expensive or not worth your time. I certainly read those articles – it seems they’re all over the Internet these days. Today, I’m not going to talk about the disadvantages, expense, or any of… Read More »

Social Media Insights: Use by Gender

Last week, I introduced the idea of targeting your business’s ideal social media platform by age demographic. In today’s post, I want to talk about gender demographics. While it’s important to have an overall idea of use by age, if your product has gender-specific personas, you don’t want to miss out on opportunities to find… Read More »