The last quarter of 2017 until just recently, I’ve been dealing with significant health issues. I don’t usually share these kinds of things with strangers. I learned from a young age to keep certain things to myself, like personal health, hard times, and pain. What many of my clients, friends, and would-be employers didn’t know… Read More »
Some business people think that marketing is the easiest tool in their box — and others think it is the hardest to master. Email marketing is still a science like other aspects of your marketing mix, but it has its own quirks and idiosyncrasies. In some senses, email marketing is still stuck in the 1990s… Read More »
Social media is a fantastic tool for brand engagement, but how do you stand out in the crowded landscape? There are the tried-and-true posts — images, questions, and company updates. But have you tried this types of social media post to boost your engagement? Infographics are all the rage today. Should you use them? How… Read More »
It’s a new year, but is it time for a new look? Maybe. Maybe not. I see so many brands out there with a multiple personality disorder. Eager marketers/designers find themselves bored with the look of their brand materials, or they’re just trying too hard to follow the latest trends. What’s the harm of doing… Read More »
