Social media is a fantastic tool for brand engagement, but how do you stand out in the crowded landscape? There are the tried-and-true posts — images, questions, and company updates. But have you tried this types of social media post to boost your engagement? Infographics are all the rage today. Should you use them? How… Read More »
It’s a new year, but is it time for a new look? Maybe. Maybe not. I see so many brands out there with a multiple personality disorder. Eager marketers/designers find themselves bored with the look of their brand materials, or they’re just trying too hard to follow the latest trends. What’s the harm of doing… Read More »
There’s a lot of misconceptions about design out there, and chances are you’ve heard them. You may even believe them. Are you guilty of listening to this advice about graphic design? It Costs Too Much Maybe you’ve avoided hiring a designer because it seems too expensive at face value. Small businesses in particular feel that… Read More »
I’m often asked whether I’m an Apple person or a PC person. It seems that in the design community, there’s a strong preference for Mac laptops and desktops, iPhones and maybe even the new Apple Watch. Some employers even hope to exclude those who don’t own one system or the other at home. For me,… Read More »
