Brand Identity Guide: Lion Digital Media

Logos and branding are not the same things. I frequently see small businesses with a logo but no brand identity guidelines — a standard for logo use, typography, colors, and graphic elements. It is important to have a sense of a cohesive brand to your customers. Recently, I created such a guide for Lion Digital… Read More »

Tips on Getting What You Need From a Graphic Designer

Have you ever hired a contractor, whether for a home improvement project or to spiff up your business’s marketing, only to find that the end-product didn’t meet your expectations? This can happen with graphic design, too. Even with the best of intentions, the client-designer relationship isn’t always fruitful. What can you do as a client… Read More »

Best Practices for Email Design

If you work on marketing emails, you’ve probably heard the common list of dos and donts related to your email writing content – short compelling subject lines, a great opener for email previews, and more. But what about best practices for design (or coding)? Turn off the WYSIWYG editor. Yes, seriously – turn it off!… Read More »