As a young company, Lion Digital Media lacked a marketing and design strategy. My job was to enhance the Lion brand and digital presence, including creating marketing and sales materials. My role included digital strategy, brand updates, design, project management, and writing copy.
I worked to clarify the Lion brand and their brand differentiation, including an overhaul of their website. With an audience primarily of creative agencies and publishers, I sought to give the company a more contemporary look andexplain their unique selling proposition. Below are screenshots from my efforts.
I worked with the VP of Sales and Founding Partner to rethink Lion Digital Media’s sales and media plan presentations. Included here are screens from each of these. My role included rewriting the presentations, designing screens, and improving the presentation focus and strategy.