Seattle Humane Society

Fundraising Appeal Brochure

This is a takeaway brochure for potential donors to consider a large gift to a capital campaign. I created an accordian-fold booklet with a custom pocket folder, which was used to hold giving information.

Capital campaign brochure
Capital campaign brochure

Publication designs

Below are samples of magazines, infographics and annual reports I designed. The publications had a circulation of approx. 23,000.

Cover page from 2012 annual report for Seattle Humane Society
Spread from annual report
Infographics spread from annual report
Infographics spread from annual report
Cover page from Seattle Humane magazine
Cover page from Seattle Humane magazine

Event Design: Walk for the Animals

Walk for the Animals is an annual two-mile dog walk with more than 1,000 animal lovers raising funds for Seattle Humane Society. I planned, designed and developed a new responsive event website along with emails, print materials and digital advertising.

Walk for the Animals website
Walk for the Animals website
Walk for the Animals website
Walk for the Animals posters
Walk for the Animals email

Event Design: Tuxes and Tails gala

Tuxes & Tails is an annual fundraising auction and gala held by Seattle Humane Society. With the event in its 24th year, the organization was looking to increase its funds raised while focusing branding more on the dogs, cats and human bond between them. My work involved branding, video editing, art directing a custom photo shoot, design of print materials and signs, event slideshows, email marketing, and design/development of the event website.

Print pieces
Supplemental Catalog back
Email Marketing
Table cards

Movie Poster Parody

To increase adoptions at Seattle Humane, I created a series of movie poster parodies ("Lincoln" and "Silver Linings Playbook" parodies pictured here). These were used in conjunction with other pieces explaining the promotion and also adapted for social media use.

Parody poster of Lincoln movie
Parody poster of Silver Linings Playbook movie
Closeup - Parody poster of Silver Linings Playbook movie

Wine Labels

New wine labels were needed for Seattle Humane labeled wines — named Tail Waggin Red and Whiskers White. Below are two years of label designs. Each design was well-received by donors, staff and volunteers. My work involved both the design and photography.

Wine labels for Seattle Humane
Wine labels for Seattle Humane

Bus Ads

As part of a marketing and fundraising initiative, donors' pet portraits were taken to be featured in bus advertisements. It was up to me to unite the images from two photo sessions into a cohesive campaign. My role included both the design and copy.

Bus ads for Seattle Humane
Bus ads for Seattle Humane