Marketing & Design Capabilities

I am honest, smart, and passionate — and I will earn your trust. My aim is to increase your marketing and design results by creating the most up-to-date and ethical branding, marketing, and advertising. My clients keep coming back because I deliver top-notch quality and real results for their businesses.

Digital Marketing

Advertising

Online Advertising photo

I will set up and manage your Google AdWords Search and Display advertising, Facebook ads, and retargeting via AdRoll. I am Google AdWords Search certified.

  • Recommend media channels
  • Set up of campaigns
  • Write, manage, and optimize campaigns
  • Design display ads

Email Marketing

Email Marketing Inbox photo

Whether you are managing an email list of 100 customers or 10,000, I will design, write, and set up your email marketing campaigns to maximize your customer retention. Platforms I support include Constant Contact, MailChimp, and Blackbaud. I will:

  • Write your emails
  • Design your email
  • Set up single or full campaigns
  • Recommend a delivery calendar
  • Create landing pages
  • Develop compelling emails that convert

Digital Strategy

Digital Strategy Analytics photo

Do you need help reaching your customers online? I will audit your website, social media, and other online presence and provide strategic documents to advise you on how to capture more leads, more sales, and retain more customers. I offer:

  • Competitive analysis - how do you perform against your competition?
  • Review of your digital analytics
  • Review the word on the web about your brand
  • SWOT analysis - a look into the strengths, weaknesses, opportunities, and threats of your digital presence
  • Strategy - brand voice, tone, goals, and other elements to guide your digital platforms
  • Wireframes for any proposed changes to websites/apps
  • Digital or social campaigns - I will develop a campaign to meet your business goals



Consulting Support

Copywriting & Editing

Copy Writing photo

As a part of any service I provide, I can provide copy, or edit your provided writing. I will ensure your messaging is brand-consistent, dynamic, and targets your ideal customer. I will:

  • Communicate your value
  • Help you connect with your customers
  • Provide strong calls-to-action
  • Get in the mind of your customers
  • Drive your unique selling proposition
  • Create unique, compelling content

Brand Positioning

Branding Positioning - Game of Chess photo

Does your brand compete well against your competition? I will analyze your brand positionng and provide strategic direction on how to improve your value proposition messaging, as well as check the consistency of your brand across all mediums. I look at:

  • Vision and messaging alignment
  • Visual identity consistency
  • Brand voice and tone consistency
  • Personas and customer segmentation - missed opportunities
  • Strategy alignment - niche, value-focused, quality-focused, etc.
  • Comparison to the competition
  • And more.

SEO

SEO audit photo

Get a comprehensive SEO analysis of your website. I will review and perform an analysis of your website for key issues including:

  • Mobile Readiness Check
  • Keyword Rankings
  • Keyword Opportunities
  • Content Optimization Opportunities
  • Website Speed
  • Local Listings Status
  • Link Status
  • Broken Links
  • Backlinks Profile
  • Domain Authority



Design

Marketing Communications Materials

Marketing Communications Materials poster photo - take your brand message to new heights

From flyers to catalogs to full-scale event promotion materials, I will design pixel-perfect and on-brand marketing materials for your business. With over a decade of experience in this area, your designs are sure to stand out in a crowd.


Infographics

Do you have a lot of data, but need it to be compelling? An infographic could be your best option! Infographics are spectacular ways to capture the attention of customers in a busy, short-attention span world — including in email, on flyers, in presentations, and more. I will find the best data and make it shine with beautiful typography, graphics, and illustrations.


Brand Identity

Whether you are looking to tweak your existing branding, add brand items like business cards, or start from scratch, I can help. I create dynamic and unique brands that are versatile. Options include brand books, business cards and letterhead, identity, and art direction.


Let's Work Together

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